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Gear & Tackle · Lures, Baits & Tackle

Types of Fishing Lures & When to Use Them: Baits, Hooks & Tackle (2026)

By the Big Big Game Fishing Co. Editorial Team Last updated: September 19, 2026 12 min read
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The right lure depends on species, water clarity, depth, and cover. The guidance below reflects widely accepted conventions — use it as a starting point and let the fish tell you what they want on the day.
90%
The estimated share of professional and semi-pro anglers who prefer artificial lures over live bait. Artificial baits catch more fish overall and target specific species — though live bait still wins for the very biggest fish.
Source: angler surveys (White Fish Bay Camp; Teddy Tangles)

Key takeaways

Types of fishing lures, baits and tackle in an open tackle box
Every lure is a different answer to the same question: what does the fish think it's eating?
1

The 7 core lure types

Most lures fall into seven families. Each imitates prey in a distinct way, which is what makes it better or worse for a given species, depth, and water condition.

LureImitates / triggersSignature use
JigCrawfish, bottom preyHeavy cover
CrankbaitFleeing baitfishCover water fast
SpinnerbaitFlash + vibrationAll conditions
Soft plasticWorms, creatures, baitfishAnywhere
TopwaterSurface prey, frogsLow light / over cover
SpoonWounded baitfish flashOpen water / jigging
SwimbaitLarger baitfishPressured big fish

If you're just starting, three lures cover most days: a soft plastic, a spinnerbait, and a crankbait. They're the backbone of nearly every bass fishing tackle box and translate to most freshwater species.

2

When to use each lure

Match the lure to cover, depth, and water clarity. Here's the quick decision guide most anglers actually fish by.

LureWhen it shinesRetrieve
JigHeavy cover — grass, wood, stumps; any depthBounce along bottom
CrankbaitWood/rock, 10–20 ft, covering water; not weedsSteady
SpinnerbaitAll temps & water colors; stained waterSteady, vary speed
Soft plasticClear or muddy, cover or open — anywhereDead-stick to swim
TopwaterLow light, warm water, over coverShort surface twitches
SwimbaitPressured, larger fish keying on baitfishSlow steady swim
10–20 ft
The crankbait sweet spot around wood and rock. Longer-billed crankbaits dive deeper; match the bill to the depth you mark fish, then vary speed until you get bit.Source: Take Me Fishing

Lure choice and technique are inseparable — the same crankbait fished fast or slow, shallow or deep, becomes a different bait. When in doubt, a soft plastic worked slowly rarely fails.

3

Live bait vs artificial lures

It comes down to quantity vs quality. Artificial lures catch more fish overall and let you target specific species with less bycatch; live bait's scent and movement are hard to beat for the biggest fish and in saltwater.

ApproachStrengthsBest for
Artificial luresMore total fish, species targeting, less bycatch, reusableNumbers & covering water
Live / natural baitScent + lifelike movement no lure duplicatesBiggest fish & saltwater
Live bait versus artificial lures comparison
Artificial for numbers, live bait for the trophy — most anglers keep both options.

About 90% of pros lean artificial, but the honest answer is situational: on a tough bite for a big saltwater gamefish, live bait's scent can be the difference. Keep both tools and let conditions decide.

4

Fishing hook size chart

Hook sizes use two inverse scales. From #32 (tiny) to #1, the number gets smaller as the hook gets bigger. Above #1 the scale flips to "aughts" — 1/0 to 20/0 — where bigger numbers mean bigger hooks.

Size rangeScaleTypical use
#32–#6Number (inverse)Trout flies, panfish, small baits
#4–#1Number (inverse)Panfish to bass live bait
1/0–5/0AughtBass soft plastics, catfish, inshore
6/0–20/0AughtSharks, tuna, big offshore game

The pivot point is size 1: just below it is 1/0. Remember that and any hook chart makes sense. Match the hook to your bait and target — and pair it with the right line from our reels & line guide.

5

Tackle box essentials

A beginner tackle box doesn't need to be huge. A handful of proven lures, an assortment of hooks, and basic terminal tackle cover almost every freshwater situation.

A starter freshwater kit
Soft plastics
must-have
Spinnerbait
versatile
Crankbait
cover water
Jig
heavy cover
Hooks #6–3/0
assortment
Sinkers/swivels
terminal
Fishing lure and tackle statistics 2026
Lures & tackle by the numbers, 2026.

Add sinkers, swivels, and bobbers, and you can fish almost anywhere. As you specialize, the child guides below go deep on rigs, knots, and species-specific tackle.

Which lure right now?

Pick the water condition for a recommended lure.
Jig
Flip a jig into grass, wood, and stumps — shallow or deep.Heavy cover
Soft plastic
Texas-rigged worm or creature bait through cover, weedless.Heavy cover
Crankbait
Cover water fast over wood and rock, 10–20 ft.Open water
Spoon
Flash for active, schooling fish; jig vertically or cast.Open water
Soft plastic
Natural colors on light line; finesse presentations.Clear water
Swimbait
Realistic baitfish profile for wary, pressured fish.Clear water
Spinnerbait
Vibration and flash fish find by feel in low visibility.Muddy/stained
Dark soft plastic
High-contrast colors (black/blue) for a visible silhouette.Muddy/stained
Topwater/frog
Low light and warm water over cover; walk or pop it.Topwater bite

Explore our lure & tackle guides

Deep dives on every lure family, rig, knot, and tackle category go live as we publish them.

Fishing Lure Types & ColorsPicking shapes and colors for the conditions.Soon
Crankbaits, Jerkbaits & SwimbaitsHard baits and how to work them.Soon
Jigs, Spinnerbaits & SpoonsThe cover-and-flash workhorses.Soon
Soft Plastics, Worms & RigsThe most versatile bait in the box.Soon
Topwater Lures & FrogsThe most exciting way to get bit.Soon
Live Bait & Natural BaitsRigging and keeping bait alive.Soon
Fishing HooksSizes, styles, and when to use each.Soon
Fishing KnotsThe essential knots that actually hold.Soon
Sinkers, Weights, Swivels & FloatsTerminal tackle basics.Soon
Bass Fishing RigsTexas, Carolina, drop shot, and more.Soon
Popular Fishing Rigs & SetupsProven rigs for every situation.Soon
Saltwater LuresBaits built for the salt.Soon
Saltwater & Surf Fishing RigsRigs for beach, pier, and boat.Soon

Methodology

Lure types, when-to-use guidance, and retrieves are compiled from established angling authorities (Take Me Fishing, Wired2Fish, Outdoor Life) and cross-checked for agreement. The live-bait-vs-artificial comparison and the 90% pro-preference figure are drawn from angler analyses and presented as estimates. Hook sizing follows the standard number/aught scales (Academy, Eagle Claw). Lure choice is situational — treat this as a starting framework. Maintained as an evergreen reference.

Research date: Sept 2026 Sources consulted: 9 Sources cited: 5 Data points: 13
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Frequently asked questions

What are the main types of fishing lures?
The core families are jigs, crankbaits, spinnerbaits, spoons, soft plastics, topwater lures, and swimbaits. Each imitates prey differently, so certain lures work better for specific species, water conditions, and techniques.
When should I use a crankbait vs a jig?
Use a crankbait to cover water fast around wood or rocks in 10–20 ft (not in weeds). Use a jig in heavy cover — grass, wood, and stumps — where you can fish it slowly in shallow or deep water.
What is the best all-round lure for beginners?
Soft plastics. They work in clear or muddy water, with or without cover, and can be rigged and retrieved many ways, which makes them the most forgiving lure to keep in your tackle box.
Does live bait or artificial catch more fish?
It's quantity vs quality. Artificial lures catch more fish overall and let you target specific species; live bait's scent and movement win for the biggest fish and in saltwater. About 90% of pros prefer artificial.
How do fishing hook sizes work?
Two inverse scales. From #32 (tiny) to #1, the number gets smaller as the hook gets bigger. Above #1 it flips to the aught scale — 1/0, 2/0, up to 20/0 — where bigger numbers mean bigger hooks.
What size hook should I use?
Match the hook to your bait and target: #6–#10 for panfish and small baits, #1–#4 for bass live bait, 1/0–5/0 for bass soft plastics and inshore salt, and 6/0+ for big offshore game.
What lures work best in muddy or stained water?
Reach for vibration and flash — spinnerbaits and dark, high-contrast soft plastics — because fish rely on their lateral line more than sight in low visibility. Spinnerbaits draw strikes in all water colors.
What should be in a beginner's tackle box?
A few soft plastics, a spinnerbait, a crankbait, a couple of jigs, an assortment of hooks (#6 to 3/0), sinkers, swivels, and bobbers cover almost every freshwater situation you'll face.

Sources

  1. Take Me Fishing. "Bass Fishing Lures." takemefishing.org. Accessed Sept 19, 2026.
  2. Wired2Fish. "Types of Fishing Lures." wired2fish.com. Accessed Sept 19, 2026.
  3. SaltStrong. "Live Bait vs Artificial." saltstrong.com. Accessed Sept 19, 2026.
  4. White Fish Bay Camp. "Live Bait vs Artificial Lures." whitefishbaycamp.com. Accessed Sept 19, 2026.
  5. Academy. "Fishing Hook Size Chart." academy.com. Accessed Sept 19, 2026.